Starting Small, Growing Big
The CEO of the Kelly Automotive Group, encountered a remarkable testament to the company's enduring legacy: a customer presented a purchase agreement from 1978, personally drafted by Brian himself. This anecdote underscores the profound connections the Group fosters with its clientele over generations, emblematic of its identity as a family-owned business and a cherished institution in Massachusetts.
In Brian's words, "We're authentic individuals deeply rooted in our community. Our commitment extends beyond financial success; it's about consistently doing what's right, nurturing our employees, and ensuring customer satisfaction. Our philosophy revolves around cultivating happiness among our team and clientele, nothing more complex than that."
Founded in October 1965 by Brian's father Roland, the Kelly Automotive Group epitomized the archetype of a small-town dealership, characterized by a modest display of a dozen cars and a string of light bulbs illuminating the lot. Brian witnessed and contributed to the expansion of the dealership into the prominent Group it is today, propelled by his inherent entrepreneurial spirit nurtured since childhood.
The Group's enduring success owes much to the Kelly family's stewardship, preserving the essence of its humble beginnings despite its evolution. Firmly entrenched in local towns and cities across Massachusetts, from Boston to the North, the Kelly Automotive Group's legacy lives on through the collective memories of Roland, Brian, and the Group itself.
Reflecting on his tenure spanning over 18 years with the Kelly Automotive Group, Dale Ducasse, President/Principal of Performance Management Group, Inc., acknowledges the Group's unwavering dedication to customers, employees, and vendor partners. He remarks, "It is an honor and a privilege to be part of the team."
Despite his father's passing a decade ago, Brian continues to embody the values instilled by Roland, ensuring exceptional service and maintaining personal connections with customers. With family members spanning multiple generations actively involved in the company, the Kellys foster an environment of familiarity and accessibility, reinforcing their reputation as a trusted family-oriented business.
Evidencing the familial culture is the remarkable tenure of many employees, some spanning over five decades, mirroring the longevity of the Group's partnerships with vendors and franchises. Brian's commitment to his team's well-being underscores his strategic leadership, emphasizing their pride in being part of the Kelly Automotive Group's legacy.
Brian's approach to leadership is deeply rooted in responsibility, recognizing the profound impact of his decisions on the lives of his employees. He prioritizes transparency and alignment, regularly convening meetings with general managers to ensure a unified pursuit of the company's objectives.
Brian's extensive network of connections with vendors and manufacturers is characterized by loyalty and collaboration, forming a robust foundation for the Kelly Automotive Group's growth in Massachusetts. Brian's measured approach to expansion underscores his preference for quality over quantity, epitomized by his belief, "I'd rather be a great dealer for 15 franchises than a mediocre dealer for 30."