Inspiring Success Story of Ratnendra Pandey and TMW: A Journey of Growth and Innovation

Success stories are often built on a foundation of resilience, vision, and relentless pursuit of excellence. The journey of Ratnendra Pandey, the visionary founder of TMW (The Media Works) and NBU (Next Billion Users), is one such remarkable tale. His path from a passionate entrepreneur to a leader in hyperlocal content solutions and global outsourcing is nothing short of inspiring.

A Tough Decision: Choosing Entrepreneurship Over a Prestigious MBA

Ratnendra Pandey’s journey was never conventional. While establishing his startup, at early days, he secured admission into the prestigious IIMs and multiple top international MBA programs, earning a consolidated scholarship worth above $40,000.

Like any aspiring business leader, he started his MBA classes with enthusiasm, prepared to embark on a new phase of his life. But something kept pulling him back—his passion for building something of his own. Despite the lucrative opportunities that came with an international MBA, Ratnendra took a bold step—he chose to leave behind the classroom and focus on his entrepreneurial dream.

His risk-taking didn’t stop there. In 2019, he left a high-paying job —a secure career that most would consider the pinnacle of success. Instead of continuing in corporate life, he decided to build TMW from the ground up, armed with nothing but his vision, determination, and the courage to take a leap of faith.

Starting with zero revenue, no investors, and no safety net, the early days were full of challenges. But through sheer persistence and an unshakable belief in the idea, TMW crossed the INR 5 crore annual revenue mark within just two years. Since then, there has been no looking back.

What began as a small startup with a handful of projects has now evolved into a thriving company serving global markets, leading innovation in hyperlocal content, digital advertising, and outsourcing solutions.

This journey stands as a testament to the fact that bold decisions, backed by hard work and a clear vision, can create extraordinary success stories.

The Beginning: A Vision Rooted in Hyperlocal Content

With his entrepreneurial spirit fully ignited, Ratnendra identified a crucial gap in the market—the growing need for hyperlocal content and advertising in India’s Tier 2 and Tier 3 cities.

This insight led to the inception of TMW, a company focused on providing bulk content, advertising and communication solutions tailored for diverse audiences. In its early days, TMW worked with leading platforms like MX Player, Zili, Organic India, ShareChat, Josh, etc. supplying content that resonated with regional users.

However, Ratnendra knew that merely creating content wasn’t enough. Speed, efficiency, and adaptability would set his company apart. TMW mastered rapid content turnaround, outperforming competitors who struggled with slower processes. This operational agility helped them quickly establish a reputation as a trusted partner for content-driven brands.

Expanding Horizons: Dominating Hyperlocal Advertising

TMW didn't stop at content creation. Recognising the power of hyperlocal advertising, the company expanded into digital marketing, branding, and customer engagement.

One of its standout strategies was its focus on the agricultural sector—a domain often overlooked in digital content. TMW collaborated with major international corporations and Indian startups, delivering multilingual marketing campaigns tailored for rural and semi-urban consumers. Their expertise in agricultural branding, product promotions, and community engagement set new benchmarks in the industry.

From working with India’s leading content platforms such as Hindustan Times Digital to designing UX/UI solutions for agritech startups, TMW became a powerhouse in content and digital advertising.

Numbers That Matter

🔹 50,000+ videos delivered across multiple platforms

🔹 300+ advertising campaigns executed

🔹 Serving clients across 10+ industries, including agritech, fintech, and media

🔹 Fastest content turnaround in the industry, outperforming major competitors

The Birth of NBU: A Leap into Global Markets

While TMW thrived in India, Ratnendra envisioned something bigger—a global presence in the outsourcing sector. This led to the launch of Next Billion Users (NBU), a venture focused on content moderation, tagging, grading, and customer support services.

With outsourcing giants like Concentrix, Teleperformance, TaskUs, etc., dominating the space, NBU entered a highly competitive market. However, Ratnendra’s strategy was clear:

1. Specialization in non-technical outsourcing services—focusing on content moderation, seller onboarding, and customer engagement

2. Strict adherence to international guidelines—ensuring compliance and security at an international level

3. Delivering record-high quality standards—maintaining a 99%+ accuracy rate across all projects, setting an industry benchmark

NBU positioned itself as an outsourcing partner for North American businesses, providing top-tier services in seller onboarding, customer engagement, and digital content management.

Ratnendra’s leadership ensured that every challenge was met with a strategic solution. By leveraging India’s linguistic diversity, investing in talent, and optimizing cost efficiencies, TMW and NBU overcame obstacles and continued their growth trajectory.

Key Milestones and Achievements

The success of TMW and NBU is marked by several milestones:

✅ Securing long-term partnerships with platforms like multiple unicorn startups, legacy companies, and leading Indian internet companies.

✅ Becoming a leading provider of hyperlocal content and advertising services in India

✅ Expanding into global markets with Next Billion Users (NBU)

✅ Delivering over 50,000 videos and content pieces to clients

✅ Achieving a 99%+ quality rating in outsourced services

✅ Growing from a small team to a multi-functional workforce of 200+ members.

✅ Scaling revenue from zero to INR 5+ crore within two years

Each milestone underscores Ratnendra Pandey’s relentless pursuit of excellence and his ability to foresee industry trends before they happen.

The Road Ahead: Future Aspirations

With a strong foundation, TMW and NBU are now gearing up for even bigger goals:

🔹 Expanding NBU’s footprint in North America and Europe

🔹 Strengthening its presence in the agricultural and fintech sectors

🔹 Enhancing AI-driven content moderation and automation services

🔹 Becoming a global leader in hyperlocal content and digital advertising

Lessons from the Journey: A Motivational Takeaway

Ratnendra Pandey’s story is proof that bold decisions lead to great rewards. From leaving a high-paying job and an MBA opportunity to scaling a company from scratch, his journey is a masterclass in resilience, innovation, and fearless leadership.

His story is not just about building a company—it’s about defying expectations, taking calculated risks, and proving that when you truly believe in your vision, success will follow.

TMW and NBU is a testament to how one leader’s vision can transform an industry. Ratnendra Pandey’s journey from leaving a high-paying job to building a multi-crore company is an inspiring blueprint for business growth. As TMW continues to push boundaries in hyperlocal content, advertising, and outsourcing, the future looks brighter than ever.

And that’s exactly what TMW and NBU continue to do—reshaping industries, one innovation at a time.