Finding hidden interesting stories in the Data

Rajat Khatri is a distinguished data professional with a remarkable career spanning over 18 years in the realms of Data Science, Analytics, and Business Intelligence. His extensive experience, leadership capabilities, and innovative mindset have made him a highly sought-after figure in the global data analytics industry. Known for unearthing hidden stories within data, Rajat has consistently demonstrated his ability to drive substantial business growth and digital transformation across diverse sectors.

Early Beginnings and Career Growth

Rajat’s journey into the world of data analytics began in 2006 when he was hired by Fractal Analytics post completion of his MBA from K.J.Somaiya, Mumbai. With a passion for analytics and problem-solving, he quickly recognized the potential of data to unlock actionable insights that could drive business strategies. His early years were marked by a strong foundation in Data Science, which laid the groundwork for his subsequent leadership roles. Rajat’s deep interest in analytics and business intelligence has been a constant thread throughout his career, positioning him as a trusted expert capable of transforming raw data into strategic value. As a Data Consultant, Rajat got opportunity to work with Fortune 500 companies spending considerable years by being Onsite in Singapore, Dubai and USA.

His initial experiences helped him cultivate a deep understanding of data analysis, insight generation and customer behavior. As he continued to grow professionally, Rajat realized that his true strength lay not just in technical expertise, but in his ability to manage large, cross-functional teams, foster a data-driven culture, and deliver insights that would propel business strategies forward.

Leadership in Data Science and Analytics

Rajat’s professional trajectory took a significant leap when he assumed senior leadership roles, where he was entrusted with establishing and leading analytics functions at some of the most prestigious organizations in the industry. His tenure at renowned firms like Fractal Analytics and EXL allowed him to demonstrate his capabilities on a global scale, working with prominent clients such as Visa, Barclays, and BNPP. These experiences allowed Rajat to fine-tune his leadership skills, manage large teams, and oversee complex projects aimed at driving digital transformation and enhancing business outcomes.

One of Rajat’s most notable achievements during this period was his work in cultivating a data-driven culture within organizations especially while working for Proptiger (including makaan.com and housing.com), Cactus Communications and Ferns & Petals. He understood that creating an environment where data-driven decision-making is ingrained in the organizational DNA is crucial for long-term success. Through his leadership, Rajat has been instrumental in ensuring that businesses harness the full potential of data analytics to generate meaningful insights and drive performance.

Current Role: AVP - Business Intelligence at Ferns & Petals (FNP)

Currently, Rajat holds the position of Assistant Vice President - Business Intelligence at Ferns & Petals (FNP), a leading player in the floral and gifting industry. At FNP, Rajat leads a talented team of over 25 members across multiple pods, further solidifying his role as a leader in the data analytics space. His team’s primary focus is to ensure that FNP continues to leverage analytics to improve business strategies, optimize customer experiences, and ultimately contribute to the company’s growth.

Under Rajat’s leadership, FNP has embraced innovative solutions such as recommendation engines, scorecards, segmentation, and AI-driven insights to drive conversions and enhance customer engagement. Rajat’s technical expertise, combined with his deep understanding of business needs, ensures that the analytics function at FNP not only delivers data but transforms that data into actionable insights that contribute to business growth.

Diverse Expertise and Technical Prowess

Rajat is known for his versatility in working with a wide range of analytics tools and technologies. His expertise spans various platforms, including Google Analytics 360, GA4, Adobe Analytics, Amplitude, Data Studio, Clevertap, Tableau, Power BI, Appsflyer, and SQL. This diverse toolkit allows Rajat to approach problems from different angles and apply the most suitable technology to achieve the best results for his clients and organizations.

His experience in handling data from multiple domains—e-commerce, banking, telecom, and more—has allowed him to refine his ability to deliver customized solutions that meet unique business needs. Whether it’s optimizing user journeys, developing data visualization dashboards, or enhancing mobile app retention, Rajat’s comprehensive technical expertise plays a central role in solving complex business problems.

Driving Innovation through Artificial Intelligence and Machine Learning

One of Rajat’s key strengths lies in his ability to leverage cutting-edge technologies like Artificial Intelligence (AI) and Machine Learning (ML) to generate business value. His work on recommendation engines and app retention strategies highlights his forward-thinking approach to data analytics. By utilizing advanced AI/ML algorithms, Rajat and his teams have been able to predict customer behavior, personalize user experiences, and improve product recommendations, all of which have led to enhanced customer satisfaction and improved conversion rates.

Additionally, Rajat has been deeply involved in optimization projects, where he has applied data science techniques to improve operational efficiencies, reduce costs, and enhance the overall effectiveness of marketing strategies. His ability to harness the power of AI and ML has made him a trusted advisor to businesses seeking to stay ahead of the curve in a rapidly evolving digital landscape.

Recognized for Excellence: Awards and Recognition

Throughout his career, Rajat has received widespread recognition for his contributions to the field of data analytics. His innovative thinking and consistent delivery of high-impact projects have earned him several accolades, including being ranked among the Top 50 Superheroes and winning a Global Hackathon for developing an NLP-based search engine. In addition to these achievements, Rajat has been nominated twice for the prestigious ‘FractElite’ Award at Fractal Analytics, further affirming his exceptional contributions to the industry.

Rajat’s commitment to excellence is not only evident in his professional accomplishments but also in his dedication to continuous learning and development. He has actively participated in a variety of industry events, serving as a keynote speaker and presenter in over 100 events at prominent platforms like Adobe, Snowflakes, Adgully, ETCIO, and others. His ability to share his expertise and inspire others has made him a respected thought leader in the data analytics space.

Mentorship and Coaching

Beyond his technical skills and leadership roles, Rajat is passionate about nurturing the next generation of data professionals. As a Certified Coach, Author, and Mentor, he actively contributes to the development of aspiring professionals in the field of Data Analytics. Rajat’s mentorship approach emphasizes practical skills, real-world problem-solving, and a mindset that views data as a tool to solve business challenges.

He believes that cultivating a culture of learning and growth is crucial to advancing in the ever-evolving field of data science. By sharing his knowledge and experiences, Rajat has helped many individuals build successful careers in the data industry, thereby ensuring that the field continues to thrive with fresh talent and innovative ideas.

Rajat Khatri is also a Happiness Coach and prioritises Happiness in Life and Workplace. He is also an Author of the Amazon bestseller book - 10 Keys to Attain Happiness (backed by data based research). Based on this experience, he has conducted multiple workshops at companies, hospitals and schools.

The Future of Data Analytics

As Rajat looks to the future, he remains committed to advancing the field of data analytics and business intelligence. His focus will continue to be on leveraging emerging technologies, driving digital transformation, and fostering a data-driven culture within organizations. With his experience in leading large teams and delivering impactful data-driven strategies, Rajat is well-positioned to play a key role in shaping the future of data analytics.

In conclusion, Rajat Khatri’s career is a testament to the power of data in driving business growth. With a combination of technical expertise, leadership skills, and a passion for innovation, Rajat has proven himself to be a true pioneer in the field of data science and business intelligence. His contributions continue to inspire organizations and individuals alike to unlock the hidden stories within their data, and to use those insights to create actionable, impactful strategies for growth.