A Trailblazer in Innovation, Entrepreneurship, and Business Growth
From revolutionizing logistics and e-commerce to leading groundbreaking tech solutions, Leslei Mesaiah’s career is a testament to innovation, strategic foresight, and relentless execution. With over 17 years of experience spanning technology, logistics, e-commerce, real estate, and hospitality, he has consistently challenged the status quo—pioneering unconventional solutions and driving scalable, high-impact businesses.
A Visionary in Tech and Business Innovation
Currently, Leslei serves as the Head of Sales and Marketing at Codemarks.io, a cutting-edge tech innovations company solving mission-critical problems for governments and telecom companies across the globe. With a focus on digital transformation, AI-driven automation, and scalable tech solutions, he is at the forefront of reshaping industries through innovation, strategic partnerships, and robust go-to-market strategies.
From Operations to Entrepreneurship: A Journey of Growth
Leslei’s early career saw him master the intricacies of operations, sales, and business development at renowned organizations like HSBC, Groupon India, and SICAL Logistics (A Café Coffee Day Company). These experiences refined his expertise in client engagement, process optimization, and strategic expansion, setting the stage for his entrepreneurial ventures.
As a Senior Partner Service Accounts Manager at Groupon India, he orchestrated one of India’s most unconventional customer acquisition campaigns—the Great Onion Digital Sale, which saw onions sold at Rs. 9 per kg, bringing in 75,000+ new customers in a single campaign. (Read more: Groupon India: The Great Onion Digital Sale)
At SICAL Logistics, he redefined supply chain efficiency by deploying a fleet of donkeys instead of mini trucks in the toughest terrains of Jammu & Kashmir to transport perishable goods for Café Coffee Day. This bold initiative cut down logistics costs by 70% and reduced transport time by half—a classic example of Leslei’s ability to think beyond conventional solutions.
Entrepreneurial Impact: Scaling Disruptive Businesses
Leslei’s ability to spot market gaps and build scalable solutions has led to the successful launch of multiple ventures:
CITYXFER.COM– A technology-driven, full-stack logistics solution that disrupted intra-city freight mobility, increasing revenue by 70% through strategic customer acquisitions and vendor cost optimization.
WE DESI Enterprise Pvt. Ltd.– A pioneering sustainable food venture, introducing India’s first solar-powered, eco-friendly food truck and catering to premium clients like BMW, Tata Motors, Harley Davidson, and Ford.
LORVEN Earthlinks Pvt. Ltd.– As VP-Sales, Leslei spearheaded direct marketing strategies for premium villa plots, successfully leading a team of 150 associates.
TORIX International Studies LLP– Driving business development and forging strategic partnerships across global educational institutions.
A Leader Who Thrives on Innovation and Impact
Leslei’s career is defined by his ability to merge creativity with business acumen, whether by launching disruptive startups, optimizing large-scale operations, or pioneering digital transformations in tech, logistics, and consumer engagement. His expertise in sales, business development, and strategic partnerships has made him a sought-after leader in technology-driven problem-solving across industries.
With his current role at Codemarks.io, Leslei continues to push the boundaries of innovation—developing tech solutions that solve critical challenges for governments and global telecom enterprises. His journey is a testament to the power of vision, adaptability, and relentless execution in navigating the dynamic world of business and technology.
