Paving the Way for a Sustainable Future
As the digital economy and insurance landscape in India surge forward, Dr. Kavindra Kumar Singh, the Chief Technology Officer of SMC Insurance, envisions positioning the company as a leading insurance service provider. Renowned as one of the fastest-growing insurance brokers in the nation, SMC Insurance has been a pioneer in delivering insurance solutions across retail, corporate, property, theft, and fire services over the past 16 years.
Dr. Kavindra Kumar Singh emphasizes that with the enhanced reliability of online interactions with customers and business partners, SMC Insurance is now focusing on surpassing customer expectations through proactive services facilitated by technology, a mobile app, and a user-friendly portal. To realize this vision, SMC Insurance has developed innovative tools to simplify processes for partners and expand its footprint across diverse markets in India.
"We have shifted our focus from mere customer satisfaction to ensuring customer delight," Dr. Singh expresses in CXO Words. "We are now attuned to the voice of the customer, transforming our business approach to consistently delight our customers."
At the heart of SMC Insurance's mission is a steadfast commitment to advancing sustainability throughout its ecosystem of business partners, processes, and business models. The company strategically integrates a range of robust insurance products for online businesses while actively working towards offering customized and innovative solutions that align with the expectations of partners and the market.
With a comprehensive dedication to providing top-notch insurance services, SMC Insurance is carving a path towards a secure future for policy buyers. Dr. Singh underscores the importance of the organization's people and its ambition to be recognized as a Great Place to Work, striving to be among the Top Insurance Brokers to Work with. This commitment is evident through continuous efforts to enhance customer and partner experiences and foster their growth and services.
"Our business model must be intricately designed to ensure sustained growth in both business and partner stewardship,"
Dr. Singh emphasizes. This design incorporates sustainable elements across service offerings, operational processes, and talent.
Dr. Singh's endeavors are yielding tangible results, with a robust online presence and exponential business growth over the past 24 months. Looking ahead, SMC Insurance plans to penetrate new markets in diverse domains and segments. Dr. Singh envisions enhancing processes through the strategic use of AI, business intelligence, and data analytics, integrating sustainability into technological advancements for long-term and sustainable business practices.
"Our business model must be intricately designed for sustained growth in both business and partner stewardship," he reiterates, highlighting the integration of sustainable elements across service offerings, operational processes, and talent management. "We are exploring ways to enhance our insurance business, leveraging available data for immediate analysis by our team, aligning with our commitment to sustainability."
“We are ensuring service is embedded in the subconscious mind of every SMC Insurance employee,” he says. “We must recognize that the end customer can be a friend or family, somebody very near and dear to us. If the service reliability and quality are not up to the mark, then it can endanger human life – a critical consideration that should be present in the collective mind of our workforce.”
Unbiased insurance policy suggestion to our prospect customers make reliability, and Dr Singh is glad on this achievement and are being continued as per customer needs and requirements.
“We are ensuring genuine policy selling is embedded in the subconscious mind of every SMC Insurance employee.”
As the demand for online insurance policy buying grows, SMC Insurance is poised to make the best out of it, with Dr Singh keen to add pre-sales and post sales operational efficiency and sustainability through technology.
“Today we supply to almost 50 percent of the domestic smartphone battery market,” he says. “In three to five years time, I believe the business could double in terms of revenue.”