PowerUp Money Secures $7.1M in Seed Funding to Revolutionize Digital Wealth Advisory in India
Bengaluru, India — Wealthtech startup PowerUp Money has raised $7.1 million in seed funding as it aims to redefine investment advisory for India’s expanding base of retail investors. The round was co-led by Accel, Blume Ventures, and Kae Capital, with additional participation from 8i Ventures, DeVC, and a group of prominent angel investors.
This fresh capital will be used to strengthen PowerUp’s proprietary investment intelligence engine, scale its advisory services, and accelerate product development. The company’s flagship product, Power Mutual Funds, launched in April 2025, has already gained significant traction—attracting over 25,000 users and achieving assets under management (AUM) of INR 3,000 crore (approximately $350 million).
With a vision to onboard 10 million users over the next three years, PowerUp Money is positioning itself as a digital-first, accessible alternative to traditional wealth management. The platform aims to simplify goal-based investing, enhance portfolio visibility, and democratize access to high-quality financial advice.
“Most Indian investors begin with SIPs or one-time investments but are often unsure about the next steps. As a result, portfolios remain unmanaged for years,” said Prateek Jindal, Co-founder and CEO of PowerUp Money. “We aim to empower every investor with timely, research-backed advice that’s intuitive and actionable. The right guidance at the right time can multiply not just your wealth—but your confidence as an investor.”
PowerUp’s broader product suite includes:
Power FD – offering high-yield fixed deposits from RBI-regulated institutions
Power Age – a long-term planning tool for achieving financial independence
PowerUp Elite – a premium advisory product providing institutional-grade research and personalized portfolio insights for an annual subscription of INR 999
Backing the team’s vision, Ashish Fafadia, Partner at Blume Ventures, commented:
“India’s wealthtech sector is at an inflection point. As the country’s investable surplus grows and retail participation deepens, the time for scalable, tech-enabled wealth advisory has arrived. PowerUp combines a strong product foundation with deep user insight and the ambition to scale.”
Prayank Swaroop, Partner at Accel, added:
“The industry is moving beyond simple access to financial products. What’s needed now is intelligent, personalized advice. PowerUp is uniquely positioned to deliver this, bridging the gap between research and execution for everyday investors—at a fraction of the cost of traditional wealth managers.”
PowerUp Money’s mission is clear: to make smart, goal-driven investing effortless and accessible for millions of Indians—transforming the way financial advice is delivered in a digital-first world.